Introduction

Overview

Congratulations! By reading this Media Kit you have taken the first step to improving your bottom line. Advertising is an essential business function that all business managers must engage in throughout the course of regular business activity. It’s the way you disseminate information to potential customers about your products and services, your availability to do business, and how you can be reached. In fact without this type of essential business communication business activity around the world would be reduced substantially. To illustrate the importance of advertising consider the following quotation:

“Early to bed, early to rise, work like hell and advertise.”

According to Wikiquote this quotation is attributed to Dr. Gareth Beynon in The Oxford Dictionary of Medical Quotations, but other famed individuals of the last century such as William Scholl, B. J. Palmer, Laurence Peter, and Ted Turner are also known for saying it.

There are many forms advertising communication can take. You can have word-of-mouth (referral) advertising, multimedia broadcast advertising (i.e. radio or TV commercials), traditional media advertising (newspaper ads), and online advertising (i.e. banner advertising). When making a decision about advertising media buying, marketing managers identify the target market which they wish to reach and the media outlets that can deliver their messages to that specific market. We fit into the advertising equation by providing online advertising and creative services and delivering your messages to a niche market of web savvy investors.

Audience

Due to the nature of our niche market web publishing business we are able to offer Online Advertising services to businesses that cater to the investor community. Through our Investor Concepts web publication our advertisers can gain access to a niche market of readers similar to other niche market publications such as The Wall Street Journal, Teen Magazine, Computer Shopper, and other online niche market publications.

Our readers are interested in learning more about their areas of interest (“investing”) which is the reason why they visit and return to our site. We publish a large number of investment related articles and concepts on our web site which our readers can locate through search engines or by visiting our site directly. We also drive traffic to our site by doing telephone surveys of investors throughout the U.S., by marketing our site on other web sites, and by sending out direct marketing pieces. As a result about 97% of our web site visitors are from the U.S.A.

Targeting

Investor Concepts offers flexible, targeted solutions to help you reach investors with the capital and interest to invest. Our readership includes every investor classification from institutional investor and financial professional to seasoned investor, beginning day trader, and investor newbie. We provide sovereign analysis and unique insights to help every investor make knowledgeable financial decisions. Our demographics reveal an audience for marketers seeking aggressive investors, accredited investors, and high net worth individuals.

There are two primary methods for targeting the Investor Concepts audience:

Broad Audience Targeting

Broad audience targeting is the default mode of advertising on our site. Because our readers are already in a relatively narrow niche market, this type of advertising is sufficient for most advertisers wishing to reach out to the investment community. It is also the type of advertising that will result in the most amount of exposure to your advertisement messages.

Topic Targeting

Topic targeting serves ads to individuals based on the specific topics that they research and content areas that they visit on our site. This method targets consumers by inserting your ads into the specific content areas that pertain to your product. Examples of content areas are: Market Reports, Investor Education, Forecasts, Markets & Strategies, Principles & Success, Concepts, Blogs, Events, etc.

Ethnic Targeting

Although currently unavailable, we are actively working on a third way to target advertisement on our site by segmenting the readers by ethnicity. We aim to accomplish the ability to do ethnic targeting by providing content in multiple languages (i.e. Spanish, German, French, etc.). If you are interested in ethnic targeting through our web site please talk to a sales representative and find out if this feature has become available.