Advertising Opportunities

Investor Concepts offers a number of advertising alternatives on our site. Namely we can offer you:

• Conventional Banner Advertising
• Article Sponsorships
• Content Area Sponsorships

Identifying which alternative is right for you depends primarily on what you’re trying to accomplish with your advertisement communication. For example if you are trying to drive traffic to your existing web site to sell some form of product or service directly or to create brand awareness, then banner advertising will probably be suitable. However, if you have some type of product that you wish to sell to investors, but you prefer to use our site as a marketing channel rather than just a referral site then our Content Area Sponsorship alternative will be more suitable. Also, if you are trying to market yourself as a consultant with expert knowledge about some aspect of investing (i.e. hedging, commodity trading, foreign exchange trading, etc.) then writing Sponsored Articles might be the best alternative for you. Choosing which approach to use will depend on both your intentions and your budget. Each alternative is outlined in some detail on the following pages.

Banner Advertising

Banner advertising is the most common method of advertising on the Internet. It implies creating an animated block of content (usually Adobe Flash or animated GIF) with a specific message detailing a specific product or service offering and placing it on highly trafficked web sites whose user demographics match the target demographics of the offering. Investor Concepts caters to the investor community and includes a readership spectrum that ranges from novice investors to expert investment advisors, and high net worth investors. By creating banner ads and placing them on our site you can create brand awareness and solicit services to this user community.

Investor Concepts offers several advertising opportunities to suit your particular marketing needs. Investor Concepts has a variety of ad styles to present your marketing message in an advantageous position to our community. Ad sizes can be purchased separately or combined into a customized advertising package to promote your company in greater rotation on our site. Online advertising rates are sold on monthly terms, or prorated per month.

Available Ad Spaces

There are multiple places where banner advertisements can be placed throughout our site. Each advertisement is placed into an advertisement channel. The term “advertisement channel” refers to the ad display category that holds all the ads designated to be shown in a specific location. If you want to place banner ads on our site you will need to know what size advertisement a specific channel accepts and its channel code. The location of our advertisement channels, their dimensions, and channel codes are shown by the following illustration.

Media File Formats

We accept banner ads in both Adobe Flash and animated GIF format. Because animated GIF files are less efficient to load and display than Flash animations due to their larger size, there is a 10% surcharge for using them. All media files and landing page URLs need to be submitted to your sales representative at the time or shortly following the placement of your order.

Article Sponsorships

A sponsored article involves a 500 to 1,000 word article describing your company, you as a financial professional, or an investing opportunity written in objective, non-solicitous language. It is prohibited to include financial projections, assumptions of growth or future returns, and other "pie in the sky" verbiage. A disclaimer precludes all sponsored articles on the Investor Concepts website. All sponsored articles must be approved by the Investor Concept editor before being published.

An article sponsorship package will give your firm substantial exposure to qualified investors. There are 2 available article sponsorship packages:

1. Online Article Sponsorship

• Your sponsored article will appear as a "Featured" article on the front page of the InvestorConcepts.com website

• Although the "Featured" status will expire in about one week, and your article will be preceded by newer articles, it will remain on the InvestorConcepts.com website indefinitely.

2. Official Financial Analyst / Columnist

Investor Concepts also offers the opportunity for financial professionals to provide accurate and market timed education to the Investor Concepts readers. Financial professionals such as commodies brokers, financial planners, stock brokers, and real estate professionals may purchase a columnist subscription and submit articles, reports or market analysis for publication in Investor Concepts. After the articles have been submitted the editorial staff will review them during the daily publishing process and if found acceptable, make them available to the readers. As all sponsored articles, approved financial columnists must not engage in solicitation or overt self-promotion. Financial columnists should seek the profit and growth of investors first when writing articles for publication in Investor Concepts.

Content Area Sponsorships

Content Area Sponsorships allow substantially greater visibility of your company, products or services on the Investor Concepts web site. This advertising alternative is ideal for advertisers that wish to integrate their offerings into our site. As an advertiser you provide us with the content (graphics, verbiage, and links) to include on the main page of a specific section and that content will be integrated into the section for the duration specified in the advertisement contract.

Investor Concepts offers many different types of content to our readers on our web site so there is a large selection of content areas to choose from. The following list illustrates some of the available choices:

• Market Reports
• Investor Education
• Forecasts
• Markets & Strategies
• Principles & Success
• Concepts
• Polls
• Blogs
• Events
• Games

As our site grows and more content is added new areas are become available, thus making more precise targeting of advertisements on our site possible.