Target Marketing and Audience Demographics
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Investor Concepts offers flexible, targetted solutions to help you reach investors with the capital and interest to invest. Our registered investor base covers every investor classification from institutional investor and financial professional to seasoned investor and beginning day trader. We provide sovereign analysis and unique insights to help every investor make knowledgeable financial decsions. Our demographics reveal an audience for marketers seeking aggressive investors, accredited investors and high net worth individuals.
Before receiving Investor Concepts, each subscriber is first qualified by First National Information Network (FNIN) to insure they are "active investors". Qualified subscribers receive a combination of print, e-mail and Web editions.
There are 3 primary marketing methods for targetting the Investor Concepts audience:
Financial Instrument Targeting
Our audience is divided by segmented by investment vehicle — investors who regularly invest in "high yielding" financial instruments, who can make their own financial decisions, who want to speak to financial professionals about new investing opportunities, and who have an interest in exploring new companies and new issues. With Investor Concepts, you already have their attention. Design your message for the experienced investors or the investors seeking new opportunities. Either way, Investor Concepts readers have capital and want to put it to work.
Geo-Targeting
Geo-targeting is a method of market targeting based on geographical location which has the potential to pinpoint a marketing message by country, time zone, area code, or zip code. This is a very profitable method of targetting for financial planners, investment advisors, or businesses who seek to cater to niche markets. Investor Concepts gives you the power of Geo-Targeting.
Topic Targeting
Topic targeting serves ads to individuals based on the specific topics that they research or visit on the site. This method targets consumers based on topics that pertain to your product, such as retirement, ETFs, commodities, energy, and many more.